The fractional CMO who builds the demand engines that scale SaaS from Series A through hypergrowth — predictable pipeline, partner-led GTM, and the field marketing systems that survive global expansion.
Mike McDaid spent fifteen years building the demand engines that scale B2B SaaS through the most fragile phase: post-Series A, into hypergrowth, across borders. The pattern is consistent: founder-led GTM stops scaling, pipeline coverage thins, CAC creeps, marketing and sales drift. The fix is rarely a new agency or a bigger ad budget. It's a partner-led GTM architecture, a predictable demand system, and marketing wired tightly into the revenue model.
What's rare about Mike is the combination. He's a partner-led GTM specialist — built demand engines inside the Salesforce, Microsoft, and SAP partner ecosystems — not a generalist who pivots ecosystem to ecosystem. He's also a full-stack demand operator who ran $3.7M in marketing spend and 12 FTE across ABM, field, digital, partner, PR, and BDR. Founders get both: the strategist who designs the operating model, and the operator who runs it.
The newest layer is AI-native demand. Mike works with AI prompt engineers and modern attribution stacks to compress the time between signal and pipeline — ABM driven by intent data, BDR motions augmented with AI research, and field marketing measured against real revenue rather than vanity metrics. The demand engine scales without the headcount that used to come with it.
From partner-led GTM architecture to international expansion, each engagement delivers a running demand engine — not a strategy deck.
Demand systems that leverage Salesforce, Microsoft, and SAP partner channels — built inside the ecosystems Mike has scaled in.
Predictable demand systems across ABM, field, digital, partner, and BDR. The repeatable engine that survives Series B onwards.
Repeatable playbook for entering new geographies. 12× revenue growth ($1.1M → $14M) building Copado's international engine.
Industry events scoped for ROI, not vanity attendance. 6.1× event-sourced opp ROI with cost per opp down 68% — a recent benchmark.
Modern attribution wired into the CRM. Visibility into what's driving pipeline — and what's burning budget — across every channel.
Marketing and Sales running on a single revenue operating model. One pipeline. One forecast. Shared accountability for the number.
Most fractional CMO work ends with a strategy deck and a vendor shortlist. Mike's engagements end with a running demand engine — partner programmes producing pipeline, ABM motions hitting target accounts, BDR teams hitting quota, and field events measured in revenue. The deliverable is the system, not the plan.
Builds working demand engines. Doesn't hand you a strategy deck and walk away. The deliverable is pipeline, not a plan.
Built and scaled inside Salesforce, Microsoft, and SAP partner ecosystems. Knows how partner-led GTM actually works — not how it looks on a slide.
Partner ecosystems aren't a "channel" — they're the architecture. Knows how to source pipeline through joint GTM motions, not just direct demand.
ABM, field, events, digital, partner, PR, BDR — covered under one operator running $3.7M and 12 FTE. Not three agencies, three vendors, three lines of accountability.
12× international growth at Copado, EMEA partner GTM at SAP. New-market entry isn't theoretical — it's a repeatable playbook tested across global markets.
Fractional CMO, 90-day pipeline sprint, or interim leadership. Brief scoped through GTMBench in days, not weeks.
Start the conversation →Proven systems and a vetted operator network, with full access to the tools and templates inside the B2B Revenue Hub — plus engineering and growth-marketing muscle from sister companies ENAI (AI Revenue System & Software), IndustryGeniuses (Applied AI Growth Agency), and GTMBench Review (Buyer Intelligence & Market Signals).
Available for fractional CMO and demand gen engagements with B2B SaaS and AI companies. Most engagements start with a 30-minute conversation to pressure-test the shape of the problem.
Or view Mike's CV · learn more about the B2B Revenue Hub