Russell Evans spent more than twenty years operating inside the businesses now competing for share — Coca-Cola, PepsiCo, Procter & Gamble, Henkel, Russell Stover. He has also commercialised data, analytics, and digital platforms at Nielsen, Experian, and ShopperTrak — launching thirty-plus products and scaling Nielsen's analytics platform from $50M to $150M across thirty-five countries. The pattern in every role is the same: predictable pipeline, disciplined forecasting, and commercial rigor wired into how the business operates.
What's rare about Russell is the combination. He's a commercial operator with full P&L accountability — owning revenue lines from $200M to $432M and leading teams of 75-plus — and he's an inside-the-room industry veteran who has run the commercial seat at Coca-Cola, PepsiCo, P&G, Henkel, and Russell Stover. Leadership teams get both: the operator who installs the operating model, and the practitioner who knows how the business actually runs.
"Growth isn't magic. It's designed — through clear positioning, disciplined pipeline development, and an operating cadence that makes revenue predictable."— Russell Evans
The work cuts across industries. For consumer goods, retail, and consumer manufacturing businesses, Russell installs the commercial operating model that turns category leadership into predictable growth. For data, analytics, and research companies, he commercialises platforms and sharpens go-to-market the way he did at Nielsen, Experian, and ShopperTrak. For B2B SaaS, AI, and technology firms — especially those selling into CPG and retail — he brings the rare buyer-side lens that compresses the gap between product capability and enterprise buyer language. The deliverable is the same in every case: a commercial system that scales, not another strategy deck.
