B
Fractional GTM talent — Director to CxO

Fractional GTM
talent.
Deployed in 96 hours.

GTM Bench places battle-tested fractional leaders — across RevOps, Demand Generation, Marketing, and Sales — into B2B companies at the growth inflection.

Time to Placement
96 hours
Average Pipeline Lift
3× in 90 days
vs Full-Time Hire
60% lower cost
4×
GTM disciplines on the bench
3×
Talent tiers — Director to CxO
96h
From brief to matched CxO
60%
Lower cost vs full-time VP hire
What We Do

Four disciplines.
One bench.

Director to CxO — we place the right level of GTM talent for your stage, budget, and brief. Every person is a domain specialist, not a generalist. Placed where they have spent their career.

Revenue Operations
Fractional VP RevOps

CRM architecture, forecasting cadences, attribution modelling, and the GTM stack that makes everything measurable.

  • Salesforce / HubSpot architecture
  • Pipeline governance & forecasting
  • Lead-to-revenue attribution
  • GTM tech stack audit
  • Sales & marketing alignment
Demand Generation
Fractional VP Demand Gen

ABM programmes, outbound engine design, paid media strategy, and a pipeline that doesn't rely on the founder.

  • ABM programme design
  • Outbound motion & ICP targeting
  • Paid media governance
  • MQL pipeline ownership
  • SDR build & management
Marketing Leadership
Fractional CMO

Brand, positioning, category design, and a full marketing programme from awareness to pipeline — owned end-to-end.

  • Brand & positioning strategy
  • Category & market narrative
  • Product marketing & PMF
  • Content & thought leadership
  • Board-level marketing reporting
Sales Leadership
Fractional VP Sales / CRO

Sales process, playbook, quota design, and team build. Accountable to revenue — not reports.

  • Sales methodology & playbook
  • Territory & quota design
  • Hiring & onboarding ramp
  • Forecast management
  • Board revenue reporting
Engagement Models

The right model
for your stage.

Three ways to work with us — from a strategic retainer through to a full fractional CxO embedded in your leadership team.

01 —
Advisor
on Demand

Monthly retainer. Strategic direction and decision support without day-to-day execution.

4–8 hours per month
Rolling monthly retainer
1 domain specialist
Get Started
03 —
Embedded
Fractional

Full fractional CxO placement. Owning a function end-to-end, accountable to board-level revenue targets for 6–12 months.

3–4 days per week
6–12 month engagement
C-suite accountability
Get Started
How It Works

Brief to embedded
in 96 hours.

STEP 01
Strategy Call

45 minutes. No pitch, no deck. We listen, identify the gap, and tell you honestly whether we're the right fit.

STEP 02
Advisor Match

We match you with 1–2 senior operators whose background precisely fits your function, stage, and sector. You interview, you choose.

STEP 03
Scope & Contract

Clear outcomes, deliverables, time commitment, and commercial terms. Transparent pricing — no surprises.

STEP 04
Embed & Execute

Your CxO joins Slack, attends standups, and starts building from week one. Accountable to outcomes, not hour-logs.

Who It's For
01 —
Series A–C SaaS & Tech
You have product-market fit. Now you need the GTM machine that scales it to the next round — without the risk of a full-time hire.
02 —
Salesforce ISVs & Ecosystem Partners
Deep Salesforce ecosystem expertise. AppExchange GTM, SI partnerships, and pipeline inside the Salesforce orbit.
03 —
PE-Backed Portfolio Companies
Post-acquisition GTM acceleration. Operators who know the 100-day playbook and board-level revenue reporting from day one.
04 —
Founder-Led to Sales-Led
You've been closing deals yourself. We bridge the transition with an operator who builds the process while deals keep closing.
You need the bench if any of this lands:
  • CEO is still the primary closer — and it's a bottleneck
  • Pipeline is unpredictable and you don't know why
  • Budget for a full-time hire, but not enough confidence to commit
  • Marketing and sales disagree on what a qualified lead looks like
  • CRM is a mess and no one owns it
  • You need a board-ready revenue story but can't produce one
  • Entering a new market or segment and need a GTM plan
Results

What the bench delivers.

3×
Average pipeline growth within first 90 days of engagement
96h
From brief to matched CxO placement, ready to start
60%
Lower all-in cost versus a full-time VP hire with benefits
"

The GTM Bench match was unlike anything I'd seen. Placed within 96 hours with a company that needed exactly what I'd spent 15 years building. No fluff — just execution from day one.

N
Nicola Joseph
CMO — Enterprise SaaS
"

We needed RevOps architecture but weren't ready for a full-time hire. Our fractional VP had the CRM clean, forecasting live, and pipeline cadence running inside six weeks.

B
Barry S.
CEO — B2B Fintech Scale-up
"

The Salesforce ISV expertise was the differentiator. Our fractional VP Demand Gen understood AppExchange GTM from day one. No ramp — just execution. Pipeline doubled in a quarter.

F
Florentina B.
VP Growth — Salesforce ISV
SalesforcenCinoPerficientDruid AISpoon GuruNC Squared
Start the Conversation

Deploy your
missing GTM
talent.

Submit a brief in five minutes. We match within 96 hours. Director to CxO, all four GTM disciplines. Right level, right pace, no hiring risk.

The Bench

Senior operators.
Ready to deploy.

Every professional on the bench has been personally vetted — track record, domain depth, and operating style. Director to CxO, across all four GTM disciplines.

Availability

The green indicator means currently available for new engagements. All placements are made within 96 hours of brief submission.

Available now   
Available soon
Filter by Showing 10 executives
S
RevOps
Sarah Mitchell
Fractional VP RevOps · Ex-Salesforce, Medallia

15 years building revenue operations at enterprise SaaS companies. Specialises in Salesforce architecture, pipeline governance, and taking GTM orgs from spreadsheets to a single source of truth.

SalesforceHubSpotForecastingABM OpsSeries B–D
15+
Years RevOps experience
4×
Avg pipeline lift in 90 days
J
Demand Gen
James Okafor
Fractional VP Demand Gen · Ex-Gong, Outreach

Built outbound and ABM engines from scratch at three unicorns. Turns founder-led pipeline into a repeatable demand machine — SDR programmes, paid media, and account-based plays.

ABMOutboundPaid MediaSDR BuildSeries A–C
3×
Pipeline growth, avg 90 days
£40M
Pipeline generated in 2024
P
Marketing
Priya Sharma
Fractional CMO · Ex-Zuora, Veeva Systems

Category designer and brand strategist who has positioned three SaaS companies for successful exits. Specialist in product marketing, analyst relations, and narrative-led growth.

PositioningProduct MarketingAR/PRPLGEnterprise SaaS
3×
Successful SaaS exits advised
12yr
Enterprise B2B marketing
M
Sales
Marcus Reid
Fractional CRO · Ex-Mulesoft, Twilio

Enterprise sales leader who has closed nine-figure deals and built SDR-to-AE-to-SE teams from 3 to 60 reps. Deploys MEDDIC rigorously and owns forecast accuracy to the board.

MEDDICEnterprise SalesTeam BuildCROPE-backed
£9fig
Enterprise deals closed
60+
Reps hired & ramped
A
RevOps
Aisha Patel
Fractional VP RevOps · Ex-Snowflake, Databricks

Deep data infrastructure background applied to revenue operations. Builds attribution models and forecasting systems that boards actually trust. Specialist in data-heavy B2B tech companies.

Data OpsAttributionTableauMarketoPLG → SLG
8yr
RevOps at hyper-growth
99%
Forecast accuracy achieved
T
Demand Gen
Tom Eriksson
Fractional VP Demand Gen · Ex-HubSpot, Drift

Led demand generation for HubSpot EMEA during hypergrowth phase. Masters the full funnel — content-led inbound through to enterprise outbound — with a particular edge in Salesforce ISV markets.

EMEA GTMInboundISVContent-ledPLG
5×
MQL growth at HubSpot EMEA
£25M
Pipeline sourced last 12 months
L
Marketing
Laura Chen
Fractional CMO · Ex-Salesforce, nCino

Salesforce ecosystem specialist who has led partner marketing at both ISV and SI levels. Architect of co-sell motions and Salesforce AppExchange launch strategies for 8 products.

Salesforce ISVAppExchangeCo-sellPartner MktgFinTech
8×
AppExchange launches led
10yr
Salesforce ecosystem
D
Sales
David Okonkwo
Fractional VP Sales · Ex-Workday, SAP

Enterprise EMEA sales leader with deep experience in transitioning founder-led companies to scalable sales motions. Builds the playbook, recruits the team, and owns the number simultaneously.

EMEA SalesSPINFounder-to-SalesERP/HR TechSeries B
£50M
ARR built under management
4×
Teams built from scratch
R
RevOps
Rachel Torres
Fractional VP RevOps · Ex-Zendesk, Intercom

CS-to-revenue bridge builder. Specialises in post-sale revenue operations — expansion, NRR forecasting, and the CSM-to-sales handoff. Turns churn risk into expansion pipeline.

NRR OpsCS RevenueExpansionGainsightPLG
140%
NRR achieved at Intercom
7yr
Post-sale revenue operations
N
Demand Gen
Nicola Joseph
Fractional CMO · Multi-vertical B2B

15 years building and scaling demand and brand programmes across RetailTech, HealthTech, and FinTech. Trusted by CEOs building next-generation companies to own the full marketing function.

B2B DemandBrandRetailTechHealthTechFinTech
15yr
B2B marketing leadership
6×
Companies scaled to exit
Not seeing exactly what you need?
Tell us your brief.

We have a wider network beyond what's shown here. Submit a brief and we'll surface the right match within 96 hours.

For Firms

Hire a
fractional
CxO.

Tell us about your revenue challenge. We'll match you with the right executive from our bench within 96 hours.

96-hour match guarantee
From brief submission to advisor introduction
You choose your CxO
Interview the match — no obligation to proceed
No upfront commitment
Transparent scope and pricing before you sign
1
About You
2
Your Challenge
3
Engagement
4
Review
Tell us about your company

We'll use this to match you with the most relevant executive from our bench.

What's the revenue challenge?

Select all that apply — this helps us find the right domain specialist for you.

Unpredictable pipeline CEO still the primary closer CRM is broken No demand engine Sales & marketing misaligned Can't forecast reliably Entering a new market Need board-ready revenue story Post-acquisition GTM rebuild
What kind of engagement?

We'll recommend the best model — but it helps to know your starting preference.

Review your brief

Check everything looks right before we send this to our team.

By submitting you agree to our Privacy Policy. We'll contact you within 96 hours.

Sending your brief...
Brief received.

Thank you — we've received your brief and sent a confirmation to your email. A member of the GTM Bench team will be in touch within 96 hours with your matched advisor.

Browse the Bench →
For CxO & VP+ Leaders

Join the
bench.

We place fractional Directors, VPs, and CxOs across RevOps, Demand Gen, Marketing, and Sales into high-growth B2B companies. If you want meaningful work, flexible engagement, and a curated portfolio of companies you're proud to work with, apply below.

Curated company matches
We don't send you random briefs. Every match is vetted for stage, sector, and fit before it reaches you — you only hear about opportunities worth your time.
Flexible on your terms
Operate across multiple engagements simultaneously, choose your hours, and dictate the engagement model. Full-time income without full-time constraints.
AI-native GTM tooling
Every bench member gets access to our AI GTM engine — agentic workflows, prompt libraries, and pipeline tooling that multiplies your output.
We handle the sales
No cold outreach, no LinkedIn grind. We find the opportunities, qualify the briefs, and make the introductions. You focus on the work.
Who we're looking for
  • 5+ years in a B2B GTM function at Director level or above
  • Proven track record — measurable outcomes, not just tenure
  • Domain specialist — deep in one function, not a generalist
  • Operator mindset — you build and execute, not just advise
  • Available for at least one engagement immediately
  • B2B SaaS or tech background strongly preferred
Application

Apply to
the
bench.

Takes about 5 minutes. We review every application personally and respond within 5 business days.

Personal review — no automated filtering
Confirmation email sent immediately on submission
Response within 5 business days
Interview call if criteria are met
Looking to hire? Submit a firm brief →
1
Profile
2
Experience
3
Availability
4
Review
Your profile

Basic details so we know who we're speaking with.

Your experience

Help us understand your track record and areas of depth.

B2B SaaS Salesforce Ecosystem FinTech HealthTech RetailTech Enterprise Software Data & Analytics Developer Tools Marketplace PE-backed
Salesforce HubSpot Marketo MEDDIC ABM PLG Outbound Forecasting Category Design Team Build
Availability & preferences

We'll only match you with engagements that fit your schedule.

Advisor on Demand Sprint GTM (90 days) Embedded Fractional Multiple simultaneous
Review your application

Check everything looks right before submitting.

By submitting you agree to our Privacy Policy. We review every application personally and respond within 5 business days.

Sending your application...
Application received.

Thank you for applying to the GTM Bench. We've sent a confirmation to your email. Every application is reviewed personally — you'll hear from us within 5 business days.

View the Bench →